Graphic Design

The United Methodist Publishing House

I created and developed digital marketing collateral, including; social media art, email marketing campaigns, and content marketing. I also executed the planning and production of the company's product photography to streamline and unify the website. I also established a new streamlined digital archival system and an improved editing process to save time and increase photography output for social media uses.

The other designers and I collaborated to design, compose, and layout interior pages of a wide selection of print and digital catalogs while meeting brand and style guidelines.

At Lipscomb University, I primarily designed print collateral for various marketing needs, including; direct mail marketing, facility promotions, College and Program-specific materials, and onsite events and activities. I created digital art for internal use in email banners, banner ads, and rotating slides for displays around the campus.

A key element in the creation of all designed materials was the focus on brand guidelines.

The Clients Brief: To create a logo design that is memorable and straightforward while looking both professional, authoritative, and established. The logo must incorporate elements that reflect the club's tone, fun and dynamic, with a sense of pride for Nashville.

The chosen designs feature vital factors that directly relate to the sport, providing a visual iteration in accompaniment to the type treatment that shows the name. I have highlighted other elements in the logo design, including Nashville's portrayal through graphic illustrations of the "Batman Building," a definitive identifier from the Nashville skyline, and the vertical strokes that draw on Nashville's symbolism Music City.

I customized a typeface to present the brand's simplicity, confidence, and professionalism to support these icons. To further emphasize this tone, I developed a clean tricolor color palette, consisting of navy blue, white, and yellow/gold, explicitly chosen to demonstrate a sense of energy and positivity and draw a direct connection to the official logo for the Nashville Soccer Club. The high contrast of this combination also 

Walker Library

I produced print and digital collateral for promotional purposes and online marketing. In addition to the design work, I document and capture campus activities and events with digital photography. I also manipulate photographs with editing software to achieve the desired effects to fit the project's needs. Besides utilizing photos for facility promotional materials, I even archive old and new media for easy reference.

Projects have included logo designs, personalized signage for each floor, tall-standing banners, photography for magazine layout design, stall wall newsletters, elevator newsletters, website banners, posters, flyers, social media graphics, and more.

ANSH Chiropractic

The client brief: To create a brand identity project for a chiropractor opening a new chiropractic clinic in Edison, NJ. The project requires a strong emphasis on Indian culture to increase appeal to her local target market as Edison is a heavily Indian-populated town. 

The project included:

• A logo design.

• Stationery.

• Promotional print materials for marketing.

• Branded clinic paperwork for patients and staff.

The client required the logo to connect with their own Indian culture and provide an idea of what chiropractic involves. In this case, the figure's spine and outline create a resemblance to the Hindu God Ganesha.

Photo Society

Client Brief: To produce an inclusive design for the different styles of photography for the
Photo Society of MTSU.

Anchor INN

Client Brief: To design a full branding suite for the redesign of a local business under new management.

ANA Services

Client Brief: To create a logo design for a new consulting firm based out of Nashville, Tennessee.

FRoYOZ USA

I designed and developed print and web marketing campaign boards for Froyoz USA. I utilized print and digital media designs to increase social media engagement and customer base. I oversaw social media accounts for corporate by publishing daily posts and researching effective marketing strategies. I executed dynamic seasonal print and online designs from concept to completion, including merchandising, photography, design, and production while working within an existing brand guideline.

Jai LLC

Client Brief: To create a full brand identity project for a group of investors in the Greater Nashville, Tennessee area with a strong emphasis on the color red.

The project included a logo design as well as business cards, a letterhead, and an envelope.